Press release 3.11.2022
A more pro-business Finland is vital for Finns, businesses, and the welfare state. To thrive in the future, Finland needs vibrant businesses that create jobs across the country, pay wages and taxes, and innovate for a more sustainable future. The Confederation of Finnish Industries' "Good Company" campaign aims to increase Finns' pro-business attitudes. Pentik joins other significant companies as part of the EK campaign.
The Good Company campaign tells the stories of Finnish companies that work for the well-being of all of us. The theme is complex, so the aim is to address the topic in a recognizable and beloved way. The campaign invited some of Finland's most beloved brands, with their own recognizable voice and the best advertising concepts in the industry.
For the Good Company campaign, high-quality remakes of iconic, memorable Finnish advertisements were created. For Pentik, this meant participating in the re-versioning of Paulig's iconic Craftspeople advertisement series, starring Posiokian design institution Anu Pentik.
Unlike the original, however, the new versions do not talk about products or services, but about the impact of good companies on our society. You can catch the film on TV during November-December 2022.
The Good Company campaign has also gained other significant Finnish companies as advocates. In addition to Pentik and Paulig, Elisa, Fazer, Finnair, F-Secure, Hartwall, Neste, Saarioinen and Tokmanni joined the campaign as supporters. In addition, over 160 companies explain what makes them Good Companies at www.hyvayritys.ek.fi.
