Nature has always played a central role in Pentik's operations. Now, the Finnish interior design house has even more strongly harnessed products and stories born from a deep connection with nature as part of the company's new marketing concept and brand identity. The renewal emphasizes the beauty and diversity of nature, as well as its role in all of Pentik's operations. The brand renewal has been implemented as part of the family business's growth strategy, and the goal is to utilize the new look in international markets within the next few years.
Originating from the heart of northern nature has always been central to Pentik's story. Now, Pentik's brand renewal aims to strengthen people's connection with nature and integrate Pentik's brand, communication, products, and operations into a cohesive whole. The design of the new brand identity also takes into account the company's values and commitment to responsibility.
- The renewed marketing concept and brand identity are built around nature. We believe that everyone should have the opportunity to feel nature. To hold it in their hand and rest their head on it. We want to convey this experience that strengthens the connection with nature through our products, says Pentik's CEO Riikka Wulff and continues:
- The brand renewal is an important step for us. It supports our growth strategy and accurately reflects our company's values and strengths. The new look will help us stand out from our competitors and strengthen our position as a responsible company and an international player. With this renewal, we also aim to attract new target groups alongside our existing loyal customers, who appreciate Finnish interior design and high-quality design.
The brand renewal has been a major project, taking several months to prepare. The new brand identity and marketing concept will gradually be visible in all Pentik stores, which are one of the key sources of inspiration for customers. In addition to the stores, the new look will be visible in all Pentik's sales and marketing channels, such as the online store and social media. Pentik's products, such as high-quality textiles and skillfully crafted domestic ceramic products, are also a concrete manifestation of the nature-appreciating concept and way of working for consumers. Pentik's new brand identity is also strongly linked to the company's nature-respecting operating model. The company's responsibility commitments are in line with the UN's sustainable development goals, and all ceramic items are manufactured in Posio, at Pentik's own, the world's northernmost ceramic factory, which will be carbon neutral by 2035.
- The connection with nature interests and generates discussion. People are proud of it when it is strong, and they speak longingly of it when it is not. Pentik's forms, colors, patterns, and materials inspired by nature, as well as responsibly manufactured products, bring nature to people, into their homes. Our new brand platform, which works both domestically and internationally, is built upon this guiding principle stemming from strengthening the connection with nature, says Pentik's Marketing and Communications Director Minna Lampinen.
The Finnish interior design house Pentik carried out the brand identity renewal in cooperation with partners. Creative design was handled by Helsinki 14 and video productions by Veli Creative.
